Focusing on your audience’s needs - Strategies and techniques to overcome the fear of public speaking in foreign languages (part 3)


(for the first two parts, see the preceding article on this blog)

Let us move on to more specific techniques and strategies.

Focusing on your audience’s needs
Many view the situation of speaking in public as a test for their linguistic abilities. In the ideal case, everybody is so impressed with your language skills. “I didn’t know you where that good in German, French, Spanish, etc.!” “I want to be able to speak like you”. The main motive is egotistical. We want to be praised, envied and talked about. That is also the root cause for our fears. We become anxious of the judgments of others.

What about making your presentation all about your audience? The people listening to you are sacrificing their time sitting there in front of you. Why not try to serve them the best you can, to give them information that improves their own or their relevant others’ lives? 

Just imagine the following situation: a speaker shares with his audience secrets about how to easily reverse diabetes, while citing scientific proof for his method, as well as case studies about happy families. Do you think anybody will care if he or she was nervous on stage, had speech defects, blushed or even spilled over a glass of water? Most certainly, no. Those in the audience that will put the advice into practice will be eternally grateful and will recommend the speaker for other events, too.

Most of us never think about public speaking like this. We only worry about how we look like. And much of the coaching for public presentations focuses on how to look better and create a good impression, thus potentially intensifying our fear of making mistakes even more.

Before speaking in front of an audience, think about what they already know, what their interests are, and how you could give them at least one bit of information that they do not know and that will potentially improve their personal and professional life. As long as you focus on delivering that, most of your fear will likely fade away. Your role is not of being an actor on stage, but a “public” servant.


The GO Method
“I have been living in Germany for years. I have gone through all the levels and sustained the necessary exams. Nonetheless, I still make too many mistakes as to get a serious employment in my profession.”

It is easy to start a foreign language. It takes only practice and living abroad to get fluent. To learn the last (!) 5% and to speak without mistakes, however, you will need completely different approach.

The GO Method helps you get rid of your chronic grammar and pronunciation mistakes by applying psychology and principles of quality management.

We offer corrective courses for some languages, as well a general system for improving your use of any language. We support companies in improving the language proficiency of key employees.

Gerhard J. Ohrband
Psychologist and polyglot from Hamburg /Germany (*1979). Married, one son. MA in psychology from the University of Hamburg. More than 15 years of experience as a university lecturer in psychology as well as a consultant for UNICEF, Terre des Hommes, IOM, the EU and private companies. Coordinator of the GO Method network, with representatives in more than 90 countries worldwide.

Contact
Send us an e-mail: Gerhard.j.ohrband@gmail.com
If you want to save time in learning a foreign language without a teacher, please check out my book “The GO Method” on Amazon.


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